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Dee Jay – experimentation


Visual Systems – Project 2



Ogilvy & Mather Work Placement

In the summer of 2010, I was lucky enough to have a month of work experience at one of London’s most successful advertising agency’s, Ogilvy & Mather. Here I worked with the inhouse graphic design team who were creating many fantastic adverts and I got to see first hand many different projects they were working on. One of their biggest partnerships are with American Express, here they asked me to help them with a brief. They wanted a logo that would be for a competition they would run over the summer, it was to ask people to upload their festival experiences for the chance to win lucrative prizes. Here, I worked with another designer in the office and together we brainstormed different ideas. This is the result of my work. I took screen shots of the logo at work on the Channel 4 website, it was also animated and was on national television. At the bottom is a few of my original ideas. I’m pleased to say my experience at the agency was amazing and has cemented my intentions of fulfilling my aspirations in the advertising world.

Ogilvy & Mather Work Placement


Drawing stop motion film

Ogilvy Advertising Agency Work Placement

During the summer of 2010, I was lucky enough to gain a 4 week work placement with a very big and successful advertising agency. It was a great experience and got involved with a lot of the major briefs with their clients. Here are a few logo ideas I was asked to come up with for a smaller organisation, I created the designs on Illustrator. The brief was set, I had to create a logo for a reunion organisation. It is predominantly for the ‘lads on tour’ kind of thing, when speaking to guy in charge he mentioned to try to get some humour in or some perhaps ‘phalic’ imagery…typical ladish joke elements. It would represent what the reunion is about, they fly out to South Africa and have a road trip for a week, playing golf along the way and drinking! Typical boys activities when away on holiday, so I incorporated some of this in my ideas. The final idea was chosen and the people involved were very happy with the results.